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In marketing circles Nike Air Force 1 Shell Pas Cher , it's well-known that an ad has about nine seconds to grab a reader's attention. Nine seconds. That's not much time. Unfortunately, it's probably the same amount of time your story or article has to draw your reader in. That's why an effective lead is a must-have for every piece of writing.


In case you don't have a journalism background, when I say lead, I mean the opening paragraph or two. That small bit of text is what has to grab your reader and keep them reading?in just nine seconds. I also want to start with a warning. Not every type of lead will fit every type of story. Part of being a savvy writer is knowing when to use a certain technique. I won't go over all the types of leads here?you can learn them in many journalism classes and books?but I will highlight some general types of leads and how to use them.


First, many leads use description to draw readers in. If your subject has a scene, setting or event that's especially colorful Nike Air Force 1 N7 Pas Cher , description might be the technique for you. You might think descriptive leads only work for fiction, but that's not the case. A good description can make a feature story come alive. For example, here's a lead I used in a local business profile:


Picture yourself kayaking through the stillness of the Back Bay waters. You're in the kayak with a coworker you've never talked to before today, and the two of you are paddling in perfect tandem. A river otter swims up next to your kayak. In the distance you see a bald eagle circle over the water.


The idea is to create a mood, or feeling, as the reader pictures the scene in his mind.


Second Air Force 1 Mid Homme Pas Cher , many leads start with a quote. This is a great way to jump right into the action. It brings up questions about who's speaking, whom they're speaking to, and what they're talking about. For example, a story about a young boy's adventures may start with:


?They say Old Man Jenkins still haunts this old graveyard.?


That phrase opens up all kinds of possibilities. A news story, on the other hand, would begin with a powerful quote from a main news source.


Finally Nike Air Force 1 Mid Pas Cher , you can sometimes start stories with a question. Use this technique sparingly; many writers consider it a lazy way out. In a way, it is. It's usually the easiest method, especially in nonfiction. That's why you need to avoid it! However, there are times when a question really is the best lead-in to your writing. Also, it's a great cop-out when you're beating your head against a wall because you can't find the right lead for your story.


These are only three of many techniques, but they should help you get started Air Force 1 Low Femme Pas Cher , both in your writing and in stopping your elusive readers in their tracks.


According to the U.S. Department of Health and Human Services more than 60 percent of elderly folks in Nebraska who are aged 65 and older will require care anytime in the future. It takes a good plan for one to be able to afford Nebraska long term care, otherwise one can risk losing all of his assets to nursing home expenses or in-home care services.


At present, Nebraskans who are receiving care in a nursing home pay out $68,557 every year on the average. Professional nurses say the average length of stay of an elderly in a nursing home is three years so if this is the case, one should have at least $206,000 to afford a three-year stay in a nursing home that is situated in Nebraska.


Unfortunately Air Force 1 Low Homme Pas Cher , nursing homes in certain regions of Nebraska have higher rates. For instance, those in Lincoln charge $73,139 annually for a private room so a three-year stay in a nursing home in this city will be tantamount to $220,000.


In Omaha, the rate of a nursing home is more prohibitive at $78,500 per annum. To be able to self-insure you’ll need at least $2 Nike Air Force 1 Low Pas Cher ,000,000 in assets especially if you’ll be requiring care 20 years down the road as the cost of care is predicted to quadruple by that time.


Simply put, a nursing home’s annual rate of $78,500 could be a whopping $314,000 by the time we reach 2030. Even in-home care will increase significantly so from $85,000 its annual rate Air Force 1 High Femme Pas Cher , which is inclusive of home health aide and homemaker services, it is expected to go up to $253,968.


Meanwhile, assisted living facilities in Nebraska have a median annual rate of $34,000 but like other LTC settings these, too Air Force 1 High Homme Pas Cher , shall increase approximately to $102,000.


Preparing for Nebraska Long Term Care


Although the Nebraska Long Term Care Ombudsman Program is constantly after the welfare of residents in nursing homes and assisted living facilities, it does not shoulder the duty of covering anybody’s LTC expenses.


For one to be able to afford quality care whether in a nursing home, community-based LTC facility or at home, he has to plan his future health care needs meticulously.


You have to first identify your needs and this is only possible by looking up your family’s health history and having your present health condition checked by a licensed physician. Your doctor can help you correlate these pieces of information and tell you how these can affect your future health.


For instance, if your family history reveals that you are susceptible to Alzheimer’s you have to consider an LTC facility which specializes on this type of disease. You also have to weigh your finances since you’ll need a lot of money for this type of sickness.


If you have a significant amount of assets you’ll be better off with a long term care insurance (LTCI) policy as the cost of care in Nebraska and elsewhere for that matter is not stable.


You might think that the present cost of Nebraska long term care is tolerable since you’re currently bringing in a sizable paycheck but if you’re contemplating requiring care in 20 or 30 years Nike Air Force 1 High Pas Cher , you should be aiming for higher LTC rates because those that you see t. Wholesale Cheap Jerseys Wholesale Authentic Jerseys Wholesale NHL Jerseys Wholesale NFL Jerseys From China Wholesale College Jerseys From China Wholesale Basketball Jerseys Online Cheap Jerseys Wholesale Nike NBA Jerseys Cheap College Jerseys Online Cheap New Nike NBA Jerseys