How to Keep Your Email Content Fresh Marketing Articles | January 29 David Njoku Game Jersey , 2010 Does this sound familiar to you? You?re staring at a beautifully designed email template for your promotion or e-newsletter, but you have no idea what content to put into it. It may make you feel be...
Does this sound familiar to you? You?re staring at a beautifully designed email template for your promotion or e-newsletter, but you have no idea what content to put into it. It may make you feel better to know that you?re not the only marketing or business person with this conundrum.
Here are three ways to hunt down fresh content for your promotional emails and e-newsletters.
Ask Your Customers and Vendors
The most logical place to start is with the people that read your emails and e-newsletters. You can straight out ask them what they want to see, what topics interest them or what information they are looking for. You can also play detective and figure out what story topics and issues are hot by tracking click-through rates for the links in your emails and e-newsletters.
Be the Information Resource
Rather than create your own content, you can also be the resource or expert people turn to when they need industry information. You?re out there reading blogs and articles so make a comment on what you?re reading and then provide the link to the original post or article. Use your promotional emails and e-newsletters as the venue for providing your readers with this information. Remember to cite the source before sending your readers off to check it for themselves.
Do a Frequency Checkup
If you?re struggling for fresh content Myles Garrett Game Jersey , it?s possible that you?re sending out your emails and e-newsletters too often. Instead of weekly, consider scaling back to twice a month. To ultimately make this decision, you need to gauge your readers.
Copywriter and marketing consultant, Kristie Lorette Nick Chubb Game Jersey , is passionate about helping entrepreneurs and businesses create copy and marketing pieces that sizzle, motivate, and sell. She is also the author of Action Marketing: A Step-by-step Guide to Launch Your Business Marketing Plan. For more information, visit http:wp.meptLrh-1.
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