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Imprinted promotional products have been shown to be helpful in inspiring customers to buy from you and generating awareness for your organization. A major study of 618 business people has indicated*:
-84% that got a promotional item recalled the business that offered it to them
-62% of participants bought from the advertiser after accepting a promotional item
-42% of respondents claimed having a more favorable perception of the advertiser while almost none indicated any negative impressions


Promotional products create a really powerful impact because they are used repeatedly Wholesale Dan Marino Jersey , reminding your prospects of your business each occasion the item is used. Therefore, promotional products are a necessary component to productive marketing due to this rate of exposure. You can utilize promotional products to earn more income for your business by leading traffic to your website, inviting potential buyers into your store, drawing customers to your trade show exhibit Wholesale DeVante Parker Jersey , or saying thanks to clients who have done business with you.


Promotional products are also the most cost effective method of getting your message in front of your prospective clients, with their low cost per impression as opposed to other types of advertising, including television, radio and newspapers. The fact is Wholesale Cordrea Tankersley Jersey , no other type of advertising can match the $.004 cost per impression that promotional products deliver!


Do not look at promotional products as giveaways, chotskies, junk or trinkets, simply because if you do Wholesale Charles Harris Jersey , you’re neglecting the entire reason to implement these powerful products in your marketing arsenal. You can鈥檛 simply give away something cheap and have faith that in some way your advertising message will reach your prospects. Instead, you ought to opt for appropriate promotional products that produce a meaningful connection between clients and your business.


To help you determine the best suited product to target your message to potential customers, ask yourself these questions:
-What do I expect my promotional item to accomplish? Promotional products are good at stimulating people
-Who do I need to reach? Items that are highly effective in one area, for example Burlington Wholesale Xavien Howard Jersey , NC, may not be as successful in other markets.
-What message do I wish to convey? You need to have a positive, persuasive benefit statement to strengthen results.
-Where do I want my customers to use my product? At the office? At home? In their car?
-How will I get the message and item to my possible customers? The success of your promotion will depend in part on how you deliver your products.
-When do I want results: Instantly or several weeks from now?


Remember, to ensure that you don鈥檛 squander your marketing budget on unproductive advertising Wholesale Laremy Tunsil Jersey , examine what you do from a customer鈥檚 viewpoint. Learn where they are, who they are, and what they want. You’ll see improved profits for your organization when you build a stronger relationship with your customers!


*Advertising Specialty Impact and Exposure Study – October 2008 final report.

Yvonne Morrison is the owner of Image Apparel & Marketing, screen printing and embroidery leaders in NC. Image Apparel & Marketing has provided companies in Burlington Wholesale Raekwon McMillan Jersey , Greensboro and Chapel Hill, North Carolina with top quality screen printing, embroidery and promotional products for over 17 years.
Promotional Products: What You’ll Want To Be Aware Of Using Them With Success, The Influence of Promotional Products to Expand Familiarity & Earnings

Customers will form an opinion of your business as soon as they look at your website. Therefore the same basic rules apply that you use in the production of your brochure and your business card - It needs to grab attention Wholesale Kenny Stills Jersey , be easy to read, have a benefit statement, be friendly and make a statement about your business.

More and more potential customers will look at your website to find out more about your product or service or even to place an order. Here are some further points:

#1 Keep it updated - all information, prices and technical details needs to be kept right up to date

#2 Easy to understand - just like your brochure Wholesale Cameron Wake Jersey , your customers need to find what they're looking for quickly and easily

#3 Not cluttered - some websites try to convey too much information and people just "click off" Remember the KISS principle - Keep It Simple Stupid.

#4 Don't get too clever - no fancy fonts and flashing lights. People are fed up with sites that try to be too clever. They're designed by people who want to show how clever they are and who aren't really thinking about the customer

#5 Fast loading - photographs and graphics can slow down loading, so be aware. If customers can't get to what they're looking for quickly enough, then they'll "click off"

#6 Friendly - your website just like all your other marketing materials need to suggest to the customer that you are a warm and friendly organisation to deal with